Kwik Fit SMR subscription service expands into corporate and grey fleets
Kwik Fit’s motoring maintenance subscription service is expanding into the corporate sector to meet business driver and grey fleet needs.
Kwik Fit Club can now be used by companies running fleets without maintenance contracts, ‘grey’ fleet/cashtakers, or as employee benefit
The Kwik Fit Club service launched for private vehicle owners in 2021 after research for the company found some 17.7 million UK drivers said they would be interested in a pay-monthly scheme for their motoring maintenance.
The newly expanded programme can now be used by companies running fleets without maintenance contracts, ‘grey’ fleet/cashtakers, or as employee benefit.
The company said its corporate and B2B customers had increasingly highlighted the need for a solution to support vehicles financed or leased without maintenance contracts and opt-out drivers.
It’s also had many enquiries for bespoke programmes which could feature in wider employee benefits schemes and believes that Kwik Fit Club, which is tailored to the individual vehicle and covers all tyre costs, MOT and annual servicing, can serve this growing corporate demand.
Dan Joyce, Kwik Fit Fleet director, said: “Kwik Fit Club has proved to be very attractive to private drivers who want as much certainty as possible over their motoring costs. This is obviously also very relevant to those businesses running fleet vehicles without maintenance contracts, so it makes perfect sense to extend Kwik Fit Club to those customers.”
Kwik Fit data also shows that drivers opting for subscription services would solve the issue of unexpected repair bills – the third biggest motoring concern for drivers, behind being in an accident or breaking down.
And the research indicates that maintenance subscriptions could also improve safety on the roads. Two in five drivers (40%) said they have put off car repairs or maintenance, rising to 55% of drivers aged 18-34. The most common reason for motorists doing this is that they could not afford it at the time, stated by some 5.8 million drivers.
Dan Joyce added: “With the current cost-of-living crisis, many corporate clients are looking for ways to support their employees wherever possible. There are pressures on all households’ expenditure but as vehicle safety is obviously one area which should never be compromised, we believe that businesses will view Kwik Fit Club very positively in helping deliver their duty of care to employees.”