Kia has announced plans to diversify its hybrid lineup, expand its electric car and van range and introduce an electric pickup for North America.

Kia said it will meet diverse market needs with ICE and EV models

Its evolving Plan S mid- to long-term roadmap, revealed at the annual CEO Investor Day in Korea, has been updated with growth strategies for new products and a focus on its electrification commitment.

The South Korean brand said it’s aiming for global sales of 4.19 million units, with a market share of 4.5% by 2030 and “meeting diverse market needs with ICE and EV models”. This includes a target of 1.26 million EV sales – down from the 1.6 million target announced at the same event last year – and 1.07 million xHEV models.

New electric models will include the EV5 SUV, along with the EV4 hatch/saloon and the EV2 baby SUV. The latter duo were shown at the brand’s EV Day in February, with the EV2 present in concept form.

The brand is also piling on the pace for the debut of its Platform Beyond Vehicle (PBV) electric vans. The PV5 will arrive this year in Passenger people mover, Cargo van and chassis cab configurations and with up to 248 miles of range.

It will be followed by the PV7 in 2027 and PV9 in 2029.

The brand’s first pickup truck, the Tasman, will launch in Korea, Australia and emerging markets. In North America, Kia plans to introduce an EV pickup truck based on a new EV platform designed for both urban and outdoor use.

The Korean company will also improve driving performance and fuel efficiency with its next-generation hybrid powertrain and an Extended Range Electric Vehicle (EREV) system that combines EV and ICE benefits.

In total, Kia is planning 15 EV models and 10 xHEV models by the end of the decade while also enhancing EV customer service and charging infrastructure via strategic partnerships. In major markets, the proportion of electrified model sales is targeted to increase to 70% in North America, 86% in Europe, 73% in Korea, and 43% in India.

Other plans include work to increase global production capacity by 17% to 4.25 million units by 2030. The brand said it would optimise flexible production across its global manufacturing facilities.

“Since launching the Kia Transformation strategy in 2021, Kia has continuously progressed to become a provider of sustainable mobility solutions that innovate space and enable customers to make better use of their time beyond conventional means of transportation,” said Ho Sung Song, president and CEO of Kia. “We will continue to develop the brand by implementing mid- to long-term strategies to strengthen our internal stability and respond effectively to changes in the auto industry.”