Hertz Europe has launched a new rental collection in the UK to offer a new themed premium experience.

The new rental collection brings Land Rover and Jaguar cars, British-themed lounges and extras including pick-up options, additional driver and unlimited mileage 

Available now, the new British Collection has been conceived to bring a high-end ‘Best of British’ customer experience, ranging from the Jaguar and Land Rover luxury models on offer from three UK locations with premium customer lounges, to the pick-up options, unlimited mileage and personalised welcome service.

Models available for hire include the Land Rover Discovery Sport and the Jaguar F Pace, E Pace, XE and XF, from the Hertz locations at London Heathrow Airport, Marble Arch, and Edinburgh Airport. The rates include free additional driver and unlimited mileage while airport terminal delivery and collection is also part of the package for Heathrow and Edinburgh rentals – and local pick-up and drop-off for Marble Arch.

The three locations will offer ‘dedicated lounges’, featuring designs from Tom Dixon furnishings, nominated driver-friendly botanical drinks from British non-alcoholic spirit brand, Seedlip, flowers by McQueens, and a neon light installation from British contemporary artist, Lauren Baker.

It follows in the footsteps of the premium ‘Selezione Italia’ range in Italy last year.

Richard Davies, country manager for Hertz UK, said: “The unveiling of The British Collection and dedicated lounges represents Hertz’s continuing commitment to providing its customers with unique and exclusive tailored experiences. The British Collection is a new, upmarket offering, built with creativity and luxury in mind. Working with premium British brands and talent, we’ve been able to build an adventure from branch to the road.”