Europcar Mobility Group UK is launching a digital marketing campaign focused on the mobility needs of medium-sized enterprises.

The campaign is designed to resonate with business customers seeking a more adaptable approach to their vehicle rental needs

The year-long, digital audio-led initiative is led by specialist automotive comms agency GroupWhistle and designed to resonate with business customers seeking a more adaptable approach to their vehicle rental needs.

Tom Middleditch, business to business marketing manager at Europcar, said: “We recognise that fleet management can be a complex and sometimes stressful process, especially for medium-sized enterprises. With ‘Europkarma’, we aim to demonstrate that we understand the challenges our business customers face and that we’re committed to providing them with flexible and reliable solutions, all while bringing some extra cheer to their day.”

The campaign will run across multiple channels, including digital audio and social media.

GroupWhistle COO Lindsey Webb said: “We’re thrilled to partner with Europcar on this innovative campaign. Europkarma allows us to use humour and audio to connect with business customers in a fresh and memorable way.”