Europcar has revealed that its EV Guide and Knowledge Hub helped thousands of would-be electric drivers gain insights and dispel EV myths and concerns in 2024.

The EV Guide and Knowledge Hub has racked up some impressive engagement metrics

Launched to deliver a vital resource for motorists seeking to understand and experience electric motoring, the platform has racked up some impressive engagement metrics.

In 2024, the online hub attracted 28,000 total visits from 20,300 unique users, generating 82,600 different interactions with the site.

In the Knowledge Hub, the beginners’ guide, ‘Why Rent an EV’ and ‘Charging an EV’ have topped the rankings as the most accessed resources. The top search terms have been ‘hybrid’, ‘EV technology’ and ‘PHEV’.

London stands out as the location with the highest concentration of visitors across the UK. And user profiles suggest that travel buffs and technophiles are the most active and engaged segments.

Key Highlights

• 57% access the hub via mobile devices
• The most engaged age groups are
  • 25-34 (25%)
  • 45-54 (22%)
  • 35-44 (20%)
• 83% of visitors anticipate driving up to 50 miles per day in an electric vehicle
• 67% plan to hire for 1-3 days
• 51% are looking for a hatchback; 44% desire a compact SUV

Tom Middleditch, head of electric mobility at Europcar, said: “The overwhelming success of our EV Guide and Knowledge Hub is a clear demonstration of the growing interest in electric vehicles. We are thrilled to provide a platform that empowers individuals and businesses to explore the benefits of EVs, addressing their key concerns and facilitating informed decisions.

“The data clearly shows a strong appetite for practical information and hands-on experience, which we are committed to delivering in order to support drivers on their EV journey.”