Day’s Fleet enhances accident aftercare with Motor Assist

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Day’s Fleet has partnered with Motor Assist, the incident management specialist from Ax, to enhance its accident management operations.

The family-owned motor group has a long-standing reputation in vehicle funding and fleet management solutions, and adopted Motor Assist’s services to enhance efficiency, reduce vehicle downtime and align with its emphasis on personal customer service.

The extended remit, delivered through Motor Assist, incorporates a comprehensive, end-to-end accident management service that provides a range of services to ensure vehicle incidents are managed as efficiently as possible.

Central to the proposition is the non-fault replacement vehicle hire service to enable Day’s Fleet customers to return to the road with minimal disruption following an incident. As well as receiving a like-for-like replacement vehicle, Motor assist provides drivers with prompt support at every step of the claims and repair process.

The aim is to double the number of vehicles receiving Motor Assist’s support by the start of 2025. But the collaboration has already yielded results, with a growing number of vehicles added to the programme so that more drivers benefit from swift responses to claims, coordination with repair networks and the provision of real-time updates to both Day’s Fleet staff and its customers.

The solution cements Day’s Fleet’s reputation for customer service, a vital component of its operations, in what is a stressful and potentially disruptive time for a driver following an accident.

Caroline Lee, operations manager at Day’s Fleet, said: “With thousands of vehicles under our management, and a growing roster of corporate and private clients, we wanted to ensure that customer outcomes exceeded the already high standards we had set ourselves.”

The modular solution provided by Motor Assist allows Day’s Fleet to tailor the service it receives. The multi-year agreement has already generated significant benefits including improved efficiency and enhanced customer experience.

Mark Young, account director at Motor Assist, commented: “Our history with Day’s Fleet and shared ethos mean that integrating our operations has been very smooth, enabling Day’s Fleet’s private and corporate clients to benefit from a full accident management solution from the off. Our aim was to ensure its business growth was supported rather than hindered by this demanding aspect of managing a large volume of vehicles.”

Caroline Lee added: “The onboarding process was critical; it can be daunting integrating new services. But from the outset, Motor Assist ensured the implementation of its accident management processes was as seamless as possible, working closely with the Day’s Fleet sales and account management teams to integrate our customers into the service.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.