Carwow has appointed Daniel Boakes as its new commercial director for its Sell My Car division.

Daniel Boakes joins Carwow as commercial director for the Sell My Car division

Boakes joins from Cox Automotive and will be responsible for driving Carwow’s strategic growth in the online vehicle auction sector.

More than 180,000 cars have been sold via Carwow’s daily auctions service, listing £2.5bn-worth of cars since its acquisition of Wizzle in 2021, and over 5,500 dealers are now using the platform.

Boakes spent 11 years at Cox Automotive in a number of senior management appointments, culminating in his role as director of dealer development, overseeing client relationships and driving business development. He previously held a senior position within the Buyer Services team, where he supported independent dealers buying through Cox Automotive.

Boakes said: “At Cox Automotive, I worked alongside some incredibly talented teams; joining Carwow feels like a natural next step. There is a real spirit of innovation at Carwow, with everyone focused on transforming the car buying and selling experience for the benefit of dealers, OEMs and consumers. I’m looking forward to building new relationships with trade buyers and ensuring we’re supporting them in meaningful new ways, as well as encouraging even more consumers to sell their car through Carwow.”

Boakes reports into Sally Foote, chief commercial officer at Sell My Car.

Foote said: “As part of our ambitious growth strategy, we are now pushing for more sellers and buyers, with a focus on securing and listing the stock that dealers really want.

“During 2024, we’ve added around 20,000 units of fresh used stock to our daily auctions each month plus introduced round-the-clock bidding, changed our charging model and put in new measures to protect retailers against financial loss.

“We’ll be making additional changes through 2025 and further scaling the operation.”