Brake launches e-learning drink-driving resource to help fleets target young drivers

By / 10 years ago / Latest News / No Comments

The Sober up resource has been developed in partnership with Hitachi Capital Driving Instructor Solutions and can be used by anyone who works with young people or drivers.

The tool has been launched on the back of research that shows young people are much more likely to be involved in a drink or drug-drive crash. Less than one in 11 licence holders is under 25, yet one in four (28%) drink-drive crashes involve a driver of this age.

The launch of this resource comes as the Association of Chief Police Officers and Police Scotland reveal the results of their drink-drive enforcement campaign over the festive period. Police caught 6,236 drivers over the limit in the UK during the four-week targeted campaign. Across England, Wales and Northern Ireland, the breathe-test failure rate for under-25s was 6.33%, compared to 3.94% for drivers over that age. In Scotland, the numbers dropped considerably after the introduction of a lower drink drive limit in December.

Julie Townsend, deputy chief executive of Brake said: ‘Our new “Sober up” e-learning resource can equip young people with the information they need not only to avoid the dangers of drink and drug driving, but also to speak out against it. It’s a powerful tool that busts common myths and conveys the horrific consequences of drink and drug driving, and it’s freely available to educators, road safety practitioners and employers, to help them raise life-saving awareness.’

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.