BMW wins most plaudits from leasing firms in BVRLA survey

BMW has taken the most plaudits in the new BVRLA OEM Relationship Survey, which reflect feedback from leasing companies with a combined fleet of more than one million cars.

The BVRLA OEM Relationship Survey ranked 23 OEMs against a range of criteria

The study, which ranked 23 OEMs against a range of criteria, saw the German carmaker lead the way with 14 ‘Best in Class’ scores, followed by Volkswagen with seven and MG with four.

A total of 26 leasing companies responded to the survey, rating OEMs on areas including quality of the working relationship; vehicle purchasing process; products and services; in-life services; electric vehicles; and financial support.

BMW came top in the ‘Products and Services’ section, closely followed by Audi and VW. Kia and Volvo also achieved high rankings in this area.

‘In Life Services’ saw BMW top the table again, coming first in five of the seven rankings. Volvo also scored consistently highly.

One of VW’s top rankings came in the headline category of ‘Working Relationship’, where it just pipped Mini and Mazda.

In the ‘Vehicle Purchasing category’, Audi and Volkswagen were joint winners, scoring well for their vehicle logistics and handovers. MG had the best ranking for lead times.

Tesla and Polestar had the highest overall scores for the provision of ‘Electric Vehicles’, reflecting their strong EV product ranges. But when it came to EV technical and driver support, BMW topped the poll.

Developed and delivered with independent research consultancy Experteye, the survey celebrates automotive’s ‘Special Relationship’.

“In the automotive world, there are few relationships as important or long-lasting as that between lease companies and OEMs,” explained BVRLA chief executive, Gerry Keaney.

“The pace of technological, regulatory and market change is relentless and having a huge impact on the entire supply chain. It is vital that we assess that impact and take every opportunity to highlight best practice where it is occurring.

‘We would like to congratulate those OEMs that our members have recognised for delivering high-quality products and services. We invite all manufacturers to collaborate with us in exploring ways to improve this ‘special relationship’.’

The full results of the BVRLA OEM Relationship Survey are available on the BVRLA website.

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

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