Blue Square Marketing has selected Trakm8’s RH600 4G integrated telematics camera and ACC750 driver id and feedback device for its 222-vehicle fleet.

Trakm8’s RH600, an all-in-one 4G-integrated telematics camera, will now be deployed across Blue Square’s full fleet

The award-winning brand engagement agency is using the technology to enhance road safety, support driver protection and reduce insurance under a new three-year agreement.

Blue Square Marketing runs 200 BMW X1 company cars and 22 vans, which play a critical role in supporting its operations across the UK. The company was on the lookout for a more powerful telematics solution to replace its previous provider, improving fleet safety and bringing down rising claims costs.

It’s now partnering with Trakm8 – one of the stars of the show at the upcoming Great British Fleet Event – which will onboard the company onto its Insight Business platform.

Trakm8’s RH600, an all-in-one 4G-integrated telematics camera, will now be deployed across Blue Square’s full fleet. The RH600 features high-definition, forward-facing footage and a remote rear-facing camera – providing full visibility and greater context around incidents, and enabling the Blue Square team to take a proactive approach to claims management, driver coaching and risk reduction.

Blue Square will also adopt Trakm8’s ACC750 driver id and feedback device – a compact in-vehicle solution that enables driver identification and provides real-time feedback on driving behaviour, helping to further enhance fleet safety and encourage responsible driving.

Sam Matthews, client operations manager at Blue Square Marketing, said: “Trakm8 had the perfect solution for us. The RH600 fleet dash cam and ACC750 gives us the visibility, insight and flexibility we needed to protect our drivers and reduce claims. We’re already seeing how this will help us cut operational costs and improve overall fleet safety. We’re happy with the partnership and excited about the results ahead.”

Joe Heidari, fleet & optimisation sales director at Trakm8, said the company is seeing growing demand from fleets wanting to streamline operations with an integrated camera and telematics solution.

“That’s where the RH600 comes in. As our flagship device, it’s trusted by leading UK fleets to deliver powerful insights and enhanced safety. It was the perfect solution for Blue Square to help improve fleet safety and reduce their claims, which will ultimately save them a lot of money. We are delighted to have them onboard.”

Fleets looking to find out more about Trakm8’s Insight fleet management platform and its flagship RH600 4G-integrated telematics camera can also sign up for a free ticket to attend the Great British Fleet Event on 8 May 2025 in Milton Keynes. Experts from the company will be on hand to walk fleet managers through the technology and its many benefits, while Joe Heidari will be on the stage for the Masterclass conference session, delivering latest technology insights for fleets.