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Integrated vehicle and camera telematics to bring new dimension to MPG Marathon

Followers of the MPG Marathon eco-driving event will be able to chart competitors’ progress live next week thanks to instant vehicle tracking technology provided by telematics service provider Crystal Ball.

Crystal Ball integrated camera and vehicle tracking telematics

Crystal Ball technology will enable live tracking of MPG Marathon participants at www.thempgmarathon.co.uk

The company, which provides GPS-based vehicle tracking systems to fleets across the country, will be demonstrating its latest SmartCam product, which will be installed in vehicles taking part in the competition to provide key journey data including real-time locations, current speeds, route history and video. The uploaded footage will be broadcast live at www.thempgmarathon.co.uk

“We are very excited to be the first integrated vehicle and camera telematics provider to sponsor the MPG Marathon,” said Crystal Ball’s owner, Raj Singh. “Through true road speed data on board the device, SmartCam alerts drivers of speeding events and fixed speed cameras, helping to ensure driver safety and protect driving licenses. This contributes to a more efficient and eco-friendly driving style.”

Event organiser Jerry Ramsdale added: “Crystal Ball is a natural partner for the MPG Marathon because, like the art of economy driving itself, it’s something that can be of great benefit to both fleet managers and drivers, helping them to improve their efficiency and safety while at the same time helping to reduce costs. “

The annual MPG Marathon kicks off next Tuesday 18 October. Based at Heythrop Park Resort in Oxfordshire, competitors will be tasked with planning their own routes to four different venues across the heart of the country, including the iconic Silverstone racing circuit in Northamptonshire, home to the British Grand Prix. Prizes will be awarded for the highest possible MPG figure as well as the most significant improvement over the manufacturer’s quoted figure.

Although the 2016 event is already heavily subscribed, there are a limited number of last chance spaces still available for vehicle manufacturers, fleet operators, dealer groups or even individuals to take part.

To find out more about the event, or to enter, go to www.thempgmarathon.co.uk

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.


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