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Zipcar works with Mediafleet to brand latest tranche of vehicles

Zipcar has once again partnered with Mediafleet to ensure its latest vehicles are liveried for use.

Mediafleet also helped Zipcar when it came to deploying new branding designed by a Zipcar member to celebrate Pride month and the firm’s LGBTQ+ member and employee community

The two firms have worked together for nine years and Mediafleet put this experience to use for the latest Zipcar in-fleeting programme.

This once again saw a mix of vehicle types arrive on fleet and require bespoke liveries according to the role of the vehicle. Vans are branded differently to cars and the cars themselves vary according to whether they are ‘Roundtrip’ vehicles or ‘Flex’ vehicles.

As Zipcar sources vehicles from different manufacturers, branding locations also vary – some vehicles are branded at ‘port of entry’ while others are shipped to Mediafleet’s facility at Witney.

Barnaby Smith, managing director of Mediafleet, said: “Once the vehicles are available, Zipcar expects a logistically crisp in-fleeting programme and there is little room for error. High volumes of different vehicle types at different locations that are to be delivered to multiple Zipcar sites around the whole of the London area – all against very tight deadlines. It’s useful that we know what to expect!”

Mediafleet also helped Zipcar when it came to deploying new branding designed by a Zipcar member to celebrate Pride month and the firm’s LGBTQ+ member and employee community.  Mediafleet guided the team on the parameters of what was possible, reviewing the winning design to ensure it was achievable and translating it onto a workable template for execution, as well as creating and delivering the finished fleet of 10 branded cars.

Bhavnha Kanaram, infleet & defleet manager at Zipcar, said: “Definitely a remarkable company when it comes to quality and quantity at very tight deadlines – a thriving nine-year partnership with Mediafleet!”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

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