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Zenith reinforces staff tyre awareness with Michelin event

Working in conjunction with Michelin, the vehicle leasing and fleet management firm recently held a “Fill Up With Air” event at its headquarters in Leeds where Michelin technicians checked tyre pressures and tread depths, and gave advice to drivers on tyre maintenance.

A total of 82 cars were checked at the event – a mix of grey fleet and privately-owned vehicles – with results showing that 47% had tyre pressures regarded as dangerous, 6% were at levels considered to be very dangerous, and 2% had all four tyres over-inflated.

The campaign forms part of a new environmental awareness initiative run by Zenith as part of its CSR policy and encouraging all employees to play their part in reducing carbon emissions.

Zenith’s operations director, Mark Connor, said that regular tyre inspections are a simple but effective first step to achieving the business’ new environmental targets.

He explained: ‘We are dedicated to reducing our company’s carbon footprint and we know that having over-inflated or under-inflated tyres can dramatically affect how safe a vehicle is as well as its fuel efficiency.

‘Michelin’s Fill Up With Air events are an engaging and practical way to get that information across to our employees and many of them are now more aware of how important regular tyre care is for the environment and for their safety.’

Zenith is exploring the possibility of working with Michelin to hold more Fill Up With Air days with its employees and its fleet customers in the future.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.