Fleet World Workshop Tools
Car Tax Calculator
CO2 Calculator
Car Comparator
Van Tax Calculator
EV Car Comparator
BiK Rates Company Car Tax

Younger audience to drive volume for Honda

By / 7 years ago / Latest News / No Comments

The carmaker sold 55,660 units in the UK last year, a 2.7% increase on 2012’s 54,208 sales, and helped by the 1.6-litre Earth Dreams Technology diesel engine which is available in the British-built Civic hatch and Tourer and CR-V SUV. 

Phil Crossman, managing director of Honda UK told Headlineauto the brand has big ambitions for the coming years: ‘I think we can get back up to 70,000 to 80,000 sales a year in the UK within the next couple of years, up from around 55,000 last year,' he said.

Forthcoming launches include an all-new Civic Type R based on the Geneva Motor Show concept, a B-segment SUV based on the Vezel sold in Japan, a new Jazz and a replacement for the iconic NSX supercar. Slow-selling hybrids – the Insight and the CR-Z – are being dropped from the European range as it focuses on locally-produced products.

‘After a few challenging years we have a lot of exciting things coming up over the next year including four new models and of course the re-entry into Formula One. We will start seeing quite a buzz around Honda once again,’ Crossman added.

‘The Type R and NSX, as well as Formula One it will get us in front of a younger audience and hopefully we can then push on for 90,000 sales a year in five years time.’

For more of the latest industry news, click here.

Alex Grant

Trained on Cardiff University’s renowned Postgraduate Diploma in Motor Magazine Journalism, Alex is an award-winning motoring journalist with ten years’ experience across B2B and consumer titles. A life-long car enthusiast with a fascination for new technology and future drivetrains, he joined Fleet World in April 2011, contributing across the magazine and website portfolio and editing the EV Fleet World Website.