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Younger audience to drive volume for Honda

By / 10 years ago / Latest News / No Comments

The carmaker sold 55,660 units in the UK last year, a 2.7% increase on 2012’s 54,208 sales, and helped by the 1.6-litre Earth Dreams Technology diesel engine which is available in the British-built Civic hatch and Tourer and CR-V SUV. 

Phil Crossman, managing director of Honda UK told Headlineauto the brand has big ambitions for the coming years: ‘I think we can get back up to 70,000 to 80,000 sales a year in the UK within the next couple of years, up from around 55,000 last year,' he said.

Forthcoming launches include an all-new Civic Type R based on the Geneva Motor Show concept, a B-segment SUV based on the Vezel sold in Japan, a new Jazz and a replacement for the iconic NSX supercar. Slow-selling hybrids – the Insight and the CR-Z – are being dropped from the European range as it focuses on locally-produced products.

‘After a few challenging years we have a lot of exciting things coming up over the next year including four new models and of course the re-entry into Formula One. We will start seeing quite a buzz around Honda once again,’ Crossman added.

‘The Type R and NSX, as well as Formula One it will get us in front of a younger audience and hopefully we can then push on for 90,000 sales a year in five years time.’

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Alex Grant

Trained on Cardiff University’s renowned Postgraduate Diploma in Motor Magazine Journalism, Alex is an award-winning motoring journalist with ten years’ experience across B2B and consumer titles. A life-long car enthusiast with a fascination for new technology and future drivetrains, he joined Fleet World in April 2011, contributing across the magazine and website portfolio and editing the EV Fleet World Website.