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Yokohama targets fleets with new all-season tyre

Yokohama is introducing  its first all-season passenger car tyre to the European market as it targets fleet operators looking for all-year-round mobility.


Yokohama’s new tyres make use of the company’s latest winter-tyre technologies

Bringing the performance of summer and winter tyres, the tyre makes use of Yokohama’s latest winter-tyre technologies to provide drivers with enhanced performance on icy and snowy winter roads as well as excellent dry and wet performance under more normal driving conditions. The tyre also features a newly developed tread pattern that features an optimal balance of edge area and surface contact area.

The BluEarth-4S AW21 will initially be available in over 30 sizes, ranging from 255/50R19 107W to 175/65R14 82T, with plans to extend the line-up.

David Seward, Yokohama’s UK managing director, said: “With the changeable weather we regularly experience in the UK, all-season tyres are particularly appropriate for fleets looking to improve their safety and performance when conditions deteriorate, but do not want the inconvenience and expense of switching to full winter tyres. With the BluEarth-4S AW21 being available in a wide range of sizes, including those matching many popular fleet vehicles, we’re looking forward to working with discerning UK fleets to help them transform their tyre policy.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.