Fleet World Workshop Tools
Car Tax Calculator
CO2 Calculator
Car Comparator
Van Tax Calculator
EV Car Comparator
BiK Rates Company Car Tax

Year-on-year mobile visits climb 429% for Manheim

The firm says that year-on-year mobile visits surged by 429% in July, coinciding with data from Ofcom that smartphones are, for the first time, the most popular way to get online in the UK.

In total 26% of visitors to the Manheim site – which relaunched in May – are now using their mobile phones. This compares to 33% of consumers who use mobile phones to go online in general.

While most users still access Manheim.co.uk from a laptop (58%), the company adds that this figure has fallen significantly from 2013, when 87% of visitors were using a laptop.

The proportion of customers using mobile devices to access Manheim’s website grew from 5% in 2013 to 8% in 2014, and has leapt to 26% in 2015.

David Flesher, head of digital marketing at Manheim, said: “We completely transformed our mobile experience, moving from a dedicated mobile website to a single, responsive design. More customers are accessing the website on mobile, and are actually visiting more as a result. 

“Much of the growth in mobile has undoubtedly been driven by consumers, and in particular social media, news and retail, but our figures show that having a mobile-first approach is just as important to B2B businesses and we continue to develop our experience to support this growing trend.”

For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.