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What Car? Leasing site sees strong uptake from fleets

Launched in November, the site is said to be seeing a 4% conversion rate, with 300,000 monthly visitors creating 12,000 new leads for its partner dealers on average every month.

The tenancy site allows dealers to post contract hire and leasing offers that will be targeted at in-the-market individuals and businesses within their region.

Participating dealers are required to sign up to an Advertisers’ Charter, which ensures that customers have an efficient, hassle-free and secure experience, while also allowing dealers to use the What Car? Leasing branding to further promote trust and reassurance.

Chris Lowe, publisher of What Car?, said: ‘We are focused on delivering leads for our partner dealers and only anticipate this increasing. In March we saw over 16,000 leads through our leasing section, reinforcing that PCH and PCP is fast becoming the most popular method of purchase for new car buyers.’ 

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.