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Volvo V60 proves essential choice at Headlam

Floor coverings distributor Headlam has added the Volvo V60 to its choice list in a move to expand its benefits package for essential users.

Volvo is the only manufacturer to offer Headlam a premium vehicle in every user-chooser category

Although higher-grade employees have been able to select Volvo models for several years, the firm wanted to expand its offering so essential users also had the choice of a premium vehicle.

Amy Furber, corporate buyer, Headlam Group plc, explained: “The V60 was the key to us achieving this goal. Working closely with our local Volvo retailer, Brindley Volvo in Wolverhampton, as well as the Volvo national business sales manager, we have created a solution that comfortably meets the Benefit in Kind (BIK) and tax requirements of our entry level drivers and, just as significantly, supports them in doing their job – transporting heavy floor covering samples to customers and sales prospects.”

The V60 was added to the choice list following a thorough evaluation, which included the Human Resources and Health and Safety teams who were instrumental in assessing its suitability. The V60 also meets emissions ambitions of Headlam and the firm’s focus on its environmental impact.

The addition of the V60 means that essential users, most of whom are sales representatives doing considerable mileage around the UK, can benefit from a premium vehicle choice with competitive Benefit-in-Kind (BiK).

A demonstrator programme, including weekend test drives, was launched once the V60 was added to the Headlam fleet, giving employees the chance to experience the car first-hand.

Furber continued: “Because of the hours our sales representatives spend on the road, it is really important they make sure their choice of car is fit for purpose both professionally and personally. Having the opportunity to test drive the V60 over a weekend – and letting the family experience it too – is therefore invaluable.”

The first Headlam batch order including the V60 for essential users was placed in late 2018, which saw the V60 make up more than half of the company’s renewals at that time. Over the next two years there will be an additional 260 essential user renewals, which could see the V60 take a significant share of orders.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.