Volvo to carve out unique Scandinavian profile
'From now on, you can expect us to do things faster, better and smarter,' said Mr Jacoby. 'We will bring new ideas to the market quicker than before. We are focusing on a driver-centric approach and we will stand out from the crowd by delivering a distinct, individualist car experience. Not by copying our main competitors. Instead, we will do it by carving out our own, unique Scandinavian profile.'
The carmaker will also deliver a no-compromise approach to electric cars, says Mr Jacoby. 'Our focus on cutting CO2-emissions is a good example. More and more people are asking for fuel efficiency, alternative fuels and innovative electric vehicles in their search for sustainable mobility. But these conscious people don't want to compromise with the pure joy of owning a luxury car. Why should they? We are working on various initiatives offering the same full experience as a car with a traditional driveline.'
Volvo Cars will start running a test fleet of the C30 DRIVe Electric in California next year and Mr Jacoby said that they will be working hard to please the American luxury car buyers in the coming years.
'This includes introducing more attractive products and improving our customer care. The new Volvo Cars will be a different kind of luxury carmaker for a changing world,' he added.