Volvo target business drivers with Business Edition model launch
With a higher level of specification than the outgoing ES and ES Nav variants, which the Business Editions replace, the models have been designed with all the features business users demand. The Business Editions also boast a reduced price tag of as much as £3,000 compared to the ES which will automatically reduce a driver's annual Benefit-in-Kind tax liability.
Available to order from August 13 2012, Volvo developed the Business Editions following extensive feedback from its dealer network, corporate sales clients and residual value setters.
Volvo's Business Edition variants have been designed to appeal directly to business drivers by combining the right features and equipment, with the Benefit in Kind (BIK) benefits of low CO2 emissions and fuel consumption. Delivering a higher specification on the models compared to competitors was also very much a part of the objective in creating the Business Editions
The S60 Business Edition on-the-road price starts from £19,995 for the T3 version and from £21,195 for the comparative model in the V60 line-up; both represent a significant £3,000 reduction compared to the outgoing ES versions. The V70 D2 Powershift Business Edition starts from £24,995 OTR, representing a £2,925 reduction on the ES model.
Volvo National Corporate Operations manager, Selwyn Cooper commented: ‘The business community is vitally important to us at Volvo, particularly as we have seen an increase of nearly a third (32 per cent) of business users funding a Volvo through our contract hire and leasing facilities in the first six months of this year. In order to better represent their needs, we are launching our new Business Editions in the S60, V60 and V70 line-up to make it easier for company car drivers to identify the right model for them. The Business Editions replace our ES and ES Nav versions but add more equipment for a lower price tag which will be even more appealing to motorists who are continually looking at ways to reduce costs without compromising luxury and comfort.’
Residual value setters CAP and KeeResources have received the new models positively and Volvo expects to see a higher residual value compared to the outgoing ES model which will be reflected strongly in the monthly rentals.