Volvo launches new app-based mobile valeting service

Volvo has launched a new mobile valeting service, said to be the first in Europe and developed to provide the ultimate in convenience.

Customers can choose the date, time and location they prefer, and do not have to be present thanks to Volvo On Call’s remote car unlocking and locking facility

Called Volvo Car Mobile Wash and provided in partnership with GoWashMyCar, the service works in conjunction with the Volvo On Call digital services platform; customers can choose the date, time and location they prefer and do not have to be present thanks to Volvo On Call’s remote car unlocking and locking facility.

Initially available to Volvo owners within the M25, the package enables customers to choose the level of valet they want and additional services such as body wax or eco-friendly water-minimising clean. Prices start at £22 for a simple exterior wash and include a free car health check, covering tyre pressures and tread depth, screenwash top-up, coolant level check and visual report of the bodywork. The most popular option is expected to be a mini-valet, priced from £39.

Mike Johnstone, Volvo Car UK’s marketing strategy director, said: “Working with the expert team at GoWashMyCar, we have designed this new service to be hassle-free for our customers and to provide them the kind of premium-quality valeting their car deserves. It is another example of how we can use the technology and peace-of-mind security of Volvo On Call to make life easier.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.