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VisionTrack and Brake partner for road safety initiative

The partnership will see VisionTrack support Brake’s campaign activities to stop road deaths and injuries in a bid to make streets and communities safer.

Simon Marsh, VisionTrack’s managing director, said: “Brake’s resources for fleet professionals are highly valuable and we hope to work closely with them to raise awareness of the role technology has to play in changing driver performance and encouraging better driving.” 

He added: “In 2015 the Institute of Advanced Motorists (IAM) reported that 86% of company car fleets were involved in an incident over a 12-month period, while 100% of fleets found that one of their drivers was at fault. Telematics cameras combined with driver development initiatives are key to helping fleets reduce these rates.”  

Sarah-Jane Martin, senior corporate fundraiser at Brake, added: “VisionTrack is well aligned with Brake through its passion to use visual and statistical data to proactively encourage people to alter their driving style. Its efforts are a fantastic example of how companies can demonstrate their commitment to supporting road crash victims and to raising awareness about road safety. We’re looking forward to a long-lasting partnership.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.