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Virtuo car club launches in London

Car club firm Virtuo has launched a scheme in London, marking its expansion into the UK.

Vehicles can be booked, located and unlocked using the app

Vehicles can be booked, located and unlocked using the app

The firm already runs car club schemes across nine cities in France and Belgium, providing drivers with access to Mercedes-Benz A-Class and GLA models through the Virtuo app.

The new scheme in London will initially offer a fleet of 36 A-Class models, located at five sites across the capital (London Victoria, London Waterloo, King’s Cross St Pancras, Marble Arch and Kensington). Vehicles are priced from £35 per day and can be booked, located and unlocked using the app, backed up by a London-based customer service team.

Michael Altom, general manager Virtuo UK & Ireland, said: “The mobility market is changing at an unprecedented rate. After using our service, enjoying the customer support and the seamless experience, our customers won’t go back to traditional car rental companies or even own a car.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.