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Vauxhall to target midsize fleets with new initiatives

The carmaker has appointed an all-new team of 11 field-based fleet sales managers who will work in tandem with their colleagues managing 100-plus fleets.

Vauxhall has also updated its website with a number of new features, designed for 25-99 businesses to help them save costs.

The new Fleet Knowledge Area offers a range of video content and articles for fleets, including a look at whole-life costs, Benefit-in-Kind taxation and P11D values plus guidance on how businesses can save money.

In addition, the Whole Life Cost and Company Car Tax Calculators offer impartial data on all makes and models allowing businesses to make an informed decision. There is also a much-improved user experience including illustrated results, vehicle recommendations, PDF downloads and the ability to find cars by registration number.

Recognising that many business decision-makers need information quickly available on their smartphone, the calculators are available at your fingertips while on the move via the brand new mobile toolbox. Simply access the Vauxhall website through any internet-enabled smartphone or tablet.

‘I’m delighted to launch this package of support for smaller businesses,’ said James Taylor, Vauxhall’s fleet sales director. ‘We know that these businesses have slightly different requirements than larger, more structured fleets and we really want to show that we can offer them the right flexibility in terms of their overall fleet package. We truly believe that supporting these businesses directly with the manufacturer is the best way forward as we can integrate them into all the initiatives and programmes we offer. In turn, we hope to reap the rewards of this investment as part of our overall fleet strategy.

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.