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Vauxhall to branch out further with ADAM

Automatic and higher-performance versions of ADAM are being openly talked about, and next year there will be a 115bhp three-cylinder 1.0-litre turbo engine for the car similar to Ford's EcoBoost unit. Next month’s Geneva Show will also see the unveiling of a concept car, ADAM ROCKS, giving clues as to how Vauxhall could introduce a crossover or a convertible.

But there will be no two-seaters to rival the MINI Coupé and Roadster, and no larger model like the MINI Countryman. Nor will ADAM be available with diesel engines because they would be too heavy and expensive, Vauxhall says.

ADAM is pitched squarely at the Fiat 500 and MINI, and sits somewhere between them on price. The entry point is £11,255 for the base-trim model with a 1.2-litre engine, rising to £14,000 for the top-grade version with the more powerful of the two 1.4-litre power units.

Vauxhall claims a possible four-billion personalisation combinations, including 60,000 exteriors, 80,000 interiors, 15 different trims and 20 sets of wheels – eventually to become 40.

Unique selling points include self-parking, printed and illuminated roof liners, a revolving programme of exterior colour packs, which will be changed every year, and smartphone connectivity.

Vauxhall expects just over 8,000 UK sales this year, rising to an average of 10,700 a year from 2014. One out of 10 sales will be business sales.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.