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Used car desirability index to show vendors what’s hot and what’s not

Aston Barclay has developed a used car desirability index to help both vendors and dealers understand what’s hot and what’s not in the current market.

The Lexus NX tops Aston Barclay’s current used car desirability index

The new solution draws on Aston Barclay’s comprehensive used car database and uses a unique formula to help guide dealers as to which used cars to stock on their forecourts.

It also helps vendors when it comes setting the correct reserve prices in this current busy used market.

The data takes into consideration three key metrics: web views prior to sale, physical and online bid volumes per sale and the sale price achieved as a percentage of CAP Average.

The formula was created to give an accurate representation of buyer habits during April and early May in Aston Barclay’s current hybrid physical and digital auction space, which has increased buyer attendance.

Physical buyers are currently purchasing 60% more used cars than online buyers currently and the index keeps in close touch with trends in both channels.

Of the top 25 cars on the list, 14 are – not surprisingly – SUVs, particularly at the premium end of the market such as the Audi Q5, Mercedes GLE, Jaguar F-Pace and BMW X5. Four out of the top 25 models were from Mercedes Benz, reinforcing the brand’s strength in the current used car space.

The Tesla Model 3 was the only full electric car on the list and the Kia Niro and Lexus NX the only hybrids, which indicates that the market’s current appetite still leans towards petrol and diesel cars. The Lexus NX topped the table, while the Mazda MX5, BMW 2-series, MINI Clubman and Countryman were the only smaller cars to appear in the top 25.

Aston Barclay also noted that many of the used premium cars coming up at auction have become more desirable in the past few weeks as semiconductor shortages continue to impact supplies of new cars. It also added that in this buoyant market, vendors are increasingly looking to their suppliers to help them price their products to maximise their returns.

Martin Potter, Aston Barclay’s managing director – customer, said: “We built the desirability index in response to the industry wanting to understand the latest trends following the market re-opening and us embracing our hybrid physical and digital strategy. We have taken data from across all our physical and digital platforms to provide valuable insights to help both buyers and vendors.”

MAKE MODEL Desirability
Lexus NX (hybrid) 62.8
Mercedes-Benz E-Class 62.6
Mercedes-Benz GLC 61.4
Audi Q5 59.4
Tesla Model 3 (electric) 55.3
Mercedes-Benz GLE 54.3
Kia Niro (hybrid) 54.3
Jaguar F-Pace 53.3
Volkswagen T-Roc 52.6
Seat Arona 50.4
BMW X5 50.4
Mercedes-Benz GLA 50.2
Volkswagen Touareg 50.1
Jaguar XE 50.0
Kia Sorento 49.9
Volvo XC90 48.3
Land Rover Range Rover 47.4
Volvo XC60 46.8
Audi Q7 46.6
Audi Q3 46.1
Mazda MX-5 46.1
BMW 5 Series 45.3
Mini Clubman 45.0
Mini Countryman 44.7
BMW 2 Series 44.2
Source: Aston Barclay






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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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