Tyre Safety Month takes place every October and sees public awareness events take place across the UK, including with local police and fire services, tyre pressure audits at business car parks, free tyre safety checks by TyreSafe approved dealers as well as press and social media activities.

This year’s campaign theme and materials will be announced at the annual TyreSafe industry briefing, which takes place on Thursday 9 July at the National Motorcycle Museum in the West Midlands, and can be attended free of charge by anyone with an interest in road safety.

The launch will also include presentations from police, fire services, highway authorities and road safety partnerships, who will explain how they have supported Tyre Safety Month in the past and how they intend to do so in 2015.

“Tyre Safety Month 2014 was a massive success. It has become a firm fixture in anyone involved in road safety’s calendar,” said Stuart Jackson, chairman, TyreSafe. “Events were held across the length and breadth of the country last year and they had a great impact on the public awareness of tyre safety.”

“We fully expect Tyre Safety Month 2015 to build on this reputation. We have a great theme and some really powerful visuals that I can’t wait for you all to see. You’ll want to be at the briefing this year to see them launched.”

To register for the briefing, visit TyreSafe.org or call Phil Cruddace or Courtney Hicks on 01787 226995.