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Two-thirds of fleet drivers “comfortable” with telematics

The survey was conducted by Atomik Research and surveyed 2,032 employees in the UK that drive as part of their job. The research found that 68% of drivers are comfortable with telematics being installed in their vehicles, driven by the increasing use of telematics for corporate and personal use, with privacy issues and “Big Brother” style monitoring no longer presenting a barrier to entry for installation.

Yet, 72% of respondents said that neither their work nor personal vehicles were fitted with a telematics device. Just 17% of respondents said their work vehicles were tracked, while only 11% said the personal vehicles they use for work are tracked.

The remaining 32% of business drivers surveyed said they would not be comfortable with the idea of having telematics installed in their vehicles. Top reasons for not having telematics in their vehicles are concerns around privacy (51%), not understanding how the data is used (14%) and not understanding the benefits of such a system (18%).

Martin Hiscox, CEO and chairman of Masternaut, commented: ‘In the past, UK drivers have shown a measured response to vehicle tracking technologies, which is now largely over both from a consumer and business perspective. But we mustn’t be apathetic – the concept of telematics being purely a vehicle tracking technology is outdated and we need to continue talking more about the safety and efficiency benefits instead.

‘As an industry, we cannot ignore the feedback from some drivers about data privacy. At Masternaut we’ve addressed this head on with our new Masternaut Connect platform, which holds data in a secure, anonymised format. We’ve also worked closely with unions and workers councils across Europe and taken the feedback on board to create a system that addresses driver and business requirements.’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.