Baker joins Tusker with more than 20 years’ experience across a range of media and retail businesses from The Discovery Channel to IMG, and more recently paperless receipt pioneers eReceipts, which supplies retail brands such as Argos and Halfords.

In the new board-level position, which reports into CEO David Hosking, Baker has a a brief to re-define Tusker’s technology platform. He will use his experience in consumer based technology to enhance Tusker’s driver-focused approach and continue to grow the car benefit company.

Baker commented: “I am very excited to be joining David and the rest of the Tusker team at such an exciting period of growth and I’m looking forward to putting excellence in technology at the forefront of such a fantastic consumer business.”

Tusker CEO, David Hosking added: “We’re delighted to welcome Clive on board, he’s the perfect fit to continue our focus on outstanding customer service through technology development. I look forward to working with him as we look to make our great consumer online offering even easier to use.”