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Trakm8 to drive growth strategy with new fleet and optimisation sales director

Trakm8 has appointed a new head of its fleet and optimisation sales team as it prepares for future growth.

Nickie Hunt-Mason, sales & marketing director – fleet and optimisation at Trakm8

The move, announced a fortnight after Microlise said it was taking a 20% stake in Trakm8, sees Nickie Hunt-Mason join the company as part of its growth strategy to meet an ‘ambition target’ of one million telematics devices reporting to its servers by the end of 2020. Currently the company has more than 250,000 units in play.

Hunt-Mason brings 12 years’ experience at Masternaut, including as strategic accounts and alliances director, as well as senior roles at GE and O2.

Her new role will see her report to the managing director of fleet and optimisation with a remit to enhance direct sales and the B2B team for Trakm8’s end-to-end fleet management solution. This includes telematics, driver behaviour analytics, route optimisation and fleet scheduling, vehicle cameras, and integration with third party solutions such as ePod. Trakm8 is also an official telematics partner of tachograph analysis specialist, TruTac.

Hunt-Mason said: “Trakm8 goes beyond traditional telematics to offer fleets a total mobility solution, which is a great USP for us. Fleet managers and transport operators are increasingly telling us that they want to streamline their supply chain to improve efficiencies and ROI through data insights. Trakm8’s end-to-end offering, coupled with its extensive experience of integrating with third-party systems and its UK manufacturing capability, places us in a very strong position to fulfil those requirements.

“We continue to grow the sales team and are actively recruiting now to prepare us for our next growth phase. Trakm8 has a reputation for developing long-term, sustainable relationships by truly listening to its customers and delivering solutions that are right for their organisation. I am confident that our unique and compelling offering will win us significant new business going forward.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.