Cocomazzi brings over 18 years’ experience in brand communications and sales and marketing. Prior to joining TRACKER she was sales director of Awards International, strategy and marketing director at Rentokil’s CityLink, and held senior-level positions with the likes of npower, Nightline and Chrisanne.

In her new role she will play a key role in promoting TRACKER’s fleet and stolen vehicle recovery offerings to the trade and consumer markets.

Stephen Doran, managing director for TRACKER, said: ‘This appointment forms part of our on-going investment in industry expertise, as we continue to strengthen our Senior Management Team.

‘Kriss brings a high level of sales knowledge, combined with an enthusiasm and vision for the potential of TRACKER’s SVR and fleet solutions. With unrivalled experience building and implementing sales and marketing strategies, Kriss is perfectly placed to promote the TRACKER brand and achieve results in the trade and consumer markets.’