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TRACKER launches new ‘Track and Trace’ app

Free to all TRACKER Fleet customers, the app enables fleets to quickly dtermin determine where any vehicle is at any given time. The app also allows users to view personal alerts and deliver information on the speed of vehicles, journey history and directions to a particular vehicle.

David Wilson, chief operating officer for TRACKER, commented: “The key to any data service is to make it easy for customers to access information wherever they may be. We have designed the TRACKER Fleet Mobile app specifically with fleet managers in mind; providing an easy to use and simple format so that the information is accessible with clear and concise data.”

TRACKER worked closely with customers to develop TRACKER Fleet Mobile, with Jack Buchan at Buchans Group, which trialled the app, saying: “We were looking for a flexible and simple way to track our vehicles on a daily basis and monitor certain aspects, such as speed and location of vehicles. We did not want to have to tackle lots of data and information, so we were looking for a simple app that could give us a top line overview when on the road and out of the office. The TRACKER Fleet Mobile app is the perfect solution for us and we are confident that other companies will find it just as effective.

“Fleet managers do not want to be left with too much data to decipher, which is why the TRACKER Fleet Mobile app is a perfect solution for them,” concluded David Wilson. “We are confident that our customers will be able to integrate the app easily into their fleet management process and be able to recognise the instant benefits.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.