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Toyota to raise public sector awareness of hybrid fleet benefits

Toyota has appointed two new regional public sector managers who will promote the benefits of its hybrid cars to local authorities and public organisations across the UK.

James and Hayley are promoting the benefits of hybrid cars to public sector fleets

James Mackintosh and Hayley Kirby are covering the north and the south of the country respectively, to help explain the benefits of hybrid technology, in particular for urban and city driving.

Stuart Ferma, general manager Toyota and Lexus Fleet, explained: “With Toyota now listed as a supplier on the major Government procurement frameworks and with more and more fleets seeking to adopt cleaner technologies, we recognised the value of putting a team in place to set out the benefits of hybrid-electric vehicles to the relevant public bodies, particularly those who are looking to change from diesel engines.

“With this dedicated customer support we can clearly explain the positive environmental impact and the genuine cost advantages self-charging hybrids can bring to a fleet, while also addressing any misconceptions about the technology. This will be particularly helpful to fleets seeking to make the switch from diesel to hybrid-electric vehicles.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.