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Toyota GB appoints new head of fleet

Stuart Ferma is to head up Toyota GB’s fleet sales operation from 1 January, replacing Neil Broad who will move to the marketing department.

Stuart Ferma, general manager, fleet operations, Toyota GB

Stuart Ferma, general manager, fleet operations, Toyota GB

Ferma will take on the role of general manager, fleet operations, after more than 20 years in customer relationship and sales roles with the company, most recently as national fleet sales manager.

He succeeds Neil Broad, who has led the fleet department as general manager since 2012. Broad will move to the Toyota marketing communications team, focused on brand development.

Ferma commented: “I am very grateful to Neil for the dedicated work he has put in and the great support he has given me over the years. With my move up to head fleet operations we are also maintaining continuity in the good relationship we’ve established with our customers.”

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Alex Grant

Trained on Cardiff University’s renowned Postgraduate Diploma in Motor Magazine Journalism, Alex is an award-winning motoring journalist with ten years’ experience across B2B and consumer titles. A life-long car enthusiast with a fascination for new technology and future drivetrains, he joined Fleet World in April 2011, contributing across the magazine and website portfolio and editing the EV Fleet World Website.