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Toyota appoints European chief quality officer

By / 12 years ago / Latest News / No Comments

In an impromptu visit to Europe, Akio Toyoda, president of Toyota Motor Corporation, made the formal announcement that Didier Leroy, EVP, Toyota Motor Europe, would assume the post of chief quality officer for Europe.

Mr Toyoda also reinforced his commitment to regaining customer confidence in Toyota's products and in the company.

He said: 'All of us at Toyota worldwide need to demonstrate visibly that we are taking actions towards the commitment. We must convince customers that Toyota has changed. We must show that we are resolving quality problems by dedicating ourselves to the fundamentals of quality control and sound manufacturing.'

Mr Toyoda also shared his expectations for Toyota's European operations. In recognising Europe as a crucial strategic battleground for Toyota, Mr Toyoda encouraged the reawakening of the 'passion for designing, manufacturing and marketing automobiles'.

He added: 'Competing with European automakers for the hearts and minds of European customers is a valuable opportunity to maximise our product appeal.'

Mr Toyoda's schedule included a visit to the local retailer, Toyota City, and to the European headquarters of Toyota in Brussels. To show his appreciation for the team efforts during the recent tumultuous times Mr Toyoda said to the assembled members at TME, 'All of you have proved that our people truly are our greatest asset.'

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