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Tony Greenidge moves into driving seat at IAM RoadSmart

Tony Greenidge has been appointed interim chief executive officer of IAM RoadSmart, tasked with leading the road safety charity’s work when lockdown conditions lift.

Tony Greenidge, interim CEO at IAM RoadSmart

Currently business development director, Greenidge replaces Mike Quinton, who announced in March he would be stepping down as chief executive after two years in the role.

Greenidge joined IAM RoadSmart in July 2017, bringing with him more than two decades of sales and leadership experience in the risk management, mobility and corporate fleet sector, including as the former sales and marketing director for Fleet Operations,

His work to date at IAM RoadSmart has included overseeing the continued growth of the charity’s drink-drive rehabilitation and corporate fleet divisions, which have grown year-on-year under his leadership.

Greenidge said: “There is a significant opportunity for IAM RoadSmart to make a real and positive impact on the numbers of people who die or are seriously injured on UK roads and in partnership with our staff, volunteers, members and partners I am delighted to be taking the lead on delivering against our mission.”

He added: “Mike leaves a great legacy, having turned many aspects of the business around in the last two years. His good work means we are well placed to manage our way through the various challenges that the current coronavirus lockdown presents. I look forward to building on his excellent leadership and inspiring everyone who contributes towards the charitable mission of IAM RoadSmart to continue the great work we do to improve driver and rider behaviour.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006.