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TomTom Telematics integrates CRM to support sales teams on the road

Available on the Salesforce AppExchange, the solution provides automatic trip reporting and simplified appointment management, whilst providing businesses and drivers with greater insight into driving performance.

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer,” said Ryan Ellis, VP, Product Management, AppExchange, Salesforce.

“By leveraging the power of the Salesforce App Cloud and integrating real-time telematics data with Sales Cloud, TomTom Telematics provides customers with exciting new opportunities to improve business performance through connected car technologies.”

WEBFLEET for Sales Cloud allows office staff to assign client appointments in the Salesforce calendar to the employee’s TomTom PRO Driver Terminal. It also provides the sales manager with dashboards that allow trip data to be compared with opportunities, leads and closed deals to analyse the effectiveness of each sales representative.

Taco van der Leij, VP Marketing at TomTom Telematics, added: “Integrating WEBFLEET with Salesforce is a natural extension of our Logbook application, which automates mileage registration for expense claims. Both help to make business administration easier for staff on the road, providing them with tools to improve their sales performance. Furthermore, by combining telematics and CRM, sales managers can gain visibility and insight into performance in the field.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.