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Teletrac Navman transforms Trackstar with AI Assistant

Stolen vehicle tracking provider Teletrac Navman Automotive has launched a new AI-based virtual assistant to transform its responses to vehicle theft.

Trackstar Automated Response Assistant (TARA) uses the cloud to ensure it's accessible 24/7

Trackstar Automated Response Assistant (TARA) uses the cloud to ensure it’s accessible 24/7

Developed as the latest addition to the Trackstar solution, the Trackstar Automated Response Assistant, or TARA for short, is able to monitor for potential signs of vehicle theft and contact owners to clarify if vehicles are safe and accounted for.

Because TARA sits in the cloud, it is operational 24/7 and able to respond to theft alarms in less than one second, as well as respond to hundreds of alarms at the same time, bringing increased customer support for the 200,000-plus vehicles managed by Teletrac Navman Automotive’s Trackstar product.

The AI functionality, based on the same technology as Amazon’s Alexa product, also means the system can ask questions, interpret answers and is constantly learning to manage false alerts more efficiently, so focus can be spent on working actual thefts and recoveries.

Jonathon Eaves, managing director of stolen vehicle tracking and traffic services at Teletrac Navman Automotive, said: “Every second counts in finding stolen vehicles and it is well proven that the quicker we identify a stolen vehicle, the higher the likelihood is of a swift recovery.

“The introduction of TARA means we can service our customers more effectively and efficiently than ever before, leading to better outcomes for vehicle owners across the country. However, for those who still like a personal touch in these sorts of incidences, if you identify your vehicle has been stolen, TARA will transfer you to one of our UK-based Emergency Desk theft specialists who will assist you and liaise with the police to have your vehicle recovered.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.