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Tax and cost-efficient Hybrid to take lion’s share of fleet sales for new Toyota Auris

Fleet World motoring editor Alex Grant has reported back from the launch that the Hybrid will take 60% of UK company car sales when it goes on sale from December 3rd. The boost in engine market share comes as CO2 emissions for the Hybrid drop to 87g/km for the Icon model, bringing benefits including zero VED and exclusion from the London Congestion Charge.

Although the 1.4 D-4D Active diesel will not see such significant market share relative to rivals’ sales mix, its predicted 25% share is up considerably on its predecessor, helped by the introduction of Stop & Start technology to give a combined cycle fuel consumption of 74.3mpg and 99g/km of emissions. This gives a significant improvement of 15.4mpg and 29g/km compared to the current Auris diesel, which does not use Stop & Start technology.

Finally, the petrol line-up, with the 1.33 Dual VVT-I petrol and 1.6-litre Valvematic, will take the final 15% of sales. The simpler new model line up, comprising four trim levels named Active, Icon, Sport and Excel, were developed in line with residual value experts, and have contributed to a 6% average increase in RVs for the new Auris range. Of these, Icon will be the biggest seller, at 50% of the range, and is the first time the volume trim level has included a hybrid version.

Ewan Shepherd, general manager Toyota/Lexus Fleet Services, commented on the predicted popularity of the Hybrid: ‘Aside from the tax savings fleets can make on the hybrid in comparison to the diesel derivative, for those fleets really serious about reducing their emissions, hybrid represents a bigger drop on CO2 as well as issues that affect air quality such as NOX and particulate matter (PM).’

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.