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Switch to virtual auctions cutting need for vehicle movements, says CD Auction

The remarketing process is changing as fleets and dealers demand fewer vehicle movements, both to go greener and to streamline operations, according to online auction specialist CD Auction.

CD Auction says latest imaging technology developments are aiding the virtual auction market

The company estimates it is saving up to five vehicle movements from the defleet and remarketing process thanks to its multi-channel approach, which sees it work with fleets to find the most efficient route to market using onsite sales in physical auction, remote sales at third-party sites and off-site sales at any location. Its volumes of vehicles sold off-site are predicted to soar to 50% of vehicles sold in 2020, from 25% of its total sales volume in December 2019.

CD Auction also says its off-site sales achieve the same conversion rates as a traditional physical auction, helped by a digital passport for each vehicle that uses high-quality images and comprehensive data to give buyers confidence.

According to Andy Brown, managing director at CD Auction Group, the company’s record December for sales was underpinned by its multi-channel approach.

He continued: “With the latest imaging technology and improvements in data, a vehicle can be added to a virtual auction from anywhere in the UK. The approach radically shortens the time from defleet to sale and cuts CO2 by removing multiple transport moves. It is proving popular with fleets of all sizes, and our buyers appreciate instant access to stock.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.