Survey: Motor manufacturers need to improve contract hire and leasing propositions
The survey by Experteye saw senior personnel questioned from 34 of the major leasing providers, with average satisfaction across eight key areas sitting at 49.4%.
Sitting in bottom place for satisfaction at just 43% is the vehicle manufacturers’ fleet strategy, with support terms next lowest placed at 44%.
Rick Yarrow (Inset), managing director of Experteye, said: ‘It is, perhaps, unsurprising to see support terms sitting as the highest priority to the contract hire companies, but second lowest in satisfaction, because everyone is always demanding better [email protected]@ However, it will raise a few eyebrows with motor manufacturers that the leasing sector feels they are falling short with their fleet strategies, which achieved the lowest satisfaction score of all.’
Satisfaction levels were highest for the brand and vehicle range provided, which scored 59%, with dealer performance in second place at 55%.
Other scores were for the supply and order process (51%), the quality of the contract hire and leasing managers (49%), events and communications (48%) and contract support (46%).
The report, which also asked fleet decision makers to rank the importance of each topic, revealed a concerning trend that the areas of highest priority to the fleet sector were given the lowest satisfaction ratings.
The top four most important factors for the contract hire and leasing sector were support terms in first place, brand and vehicle range second, contract support in third and fleet strategy fourth, although three out of four of these achieved the lowest satisfaction scores.
The survey was sponsored by Volkswagen (UK), which donated £1700 to the automotive charity BEN as a way of thanking the leasing companies for their participation.