Stephen James Group renews remarketing deal with BCA
The group has four BMW and three MINI dealerships serving Blackheath, Bromley, Enfield and Ruxley/Sidcup.
Stephen James Group has sold with BCA since 2006 and will continue to sell at BCA Paddock Wood every Tuesday with all vehicles available to BCA Live Online buyers.
The renewed Stephen James Group sales programme launches on Tuesday 5 April with around 40 vehicles on offer in each sale.
Stephen James Group is also utilising the Smart Sell element of the BCA Dealer Pro system to consign non-retail part-exchange cars to BCA for immediate remarketing.
BCA is supporting the sales programme with a strategic marketing campaign that includes branded e-marketing and online awareness through BCA’s website, Auction View bulletins and Showroom feature.
Mark Perfect, group used car manager for Stephen James, commented: “BCA offered an innovative and joined-up approach to remarketing together with a wide range of complementary services and we were delighted to renew our long-standing partnership. Our non-retail part-exchange cars are remarketed quickly and efficiently and BCA’s award winning Auction View and Live Online services deliver substantial buying power. We are confident that BCA will continue to generate the best returns for Stephen James Group.”