SsangYong Motors UK has appointed Kevin Griffin as its new managing director, starting tomorrow, 1st July.

Kevin Griffin, incoming managing director SsangYong Motors UK

Griffin, who replaces Nick Laird, will assume overall responsibility for SsangYong UK operations, having previously served as the company’s sales director.

Laird is moving on to become CEO of Bassadone Automotive Group (BAG) – the parent company of SsangYong Motors UK – based in Gibraltar. BAG, a private European automotive distributor, has been in the business since 1927.

Griffin commented: “In an uncertain and difficult time, we have realigned our business in a way that will promote profitability and growth over the next 3 years. SsangYong now has an array of versatile products available in the UK market, so even in challenging times, I’m confident that SsangYong will do well with its excellent quality vehicles and value for money offering. I am very much looking forward to working to further develop the company with a very passionate team.”

The new SsangYong MD has over 40 years in the automotive industry having started as a trainee salesman in 1978. He then worked his way through the ranks and latterly held senior positions within franchised dealerships for a host of brands including Vauxhall, Rover, Seat, Hyundai, Suzuki, and Chevrolet. His career has seen him focus on driving growth within the dealership. More recently, Kevin held the positions of area manager and sales director for SsangYong Motors UK.

Jim Tyrrell, who continues his role as chairman at SsangYong Motors UK, said; “Kevin is the ideal person to continue the growth of SsangYong Motors UK and under his leadership I’m confident that the brand will continue to grow in both awareness and sales.”

Nick Laird, Kevin’s predecessor, commented: “SsangYong Motors UK is a lovely company to work for and I have very much enjoyed my time there. I’m delighted that Kevin succeeds me in the role of MD. He is well respected within the organisation and I look forward to continue working closely with him and the wider team in my new role as CEO of Bassadone Automotive Group.”