Spicerhaart awards £20m+ fleet deal to BMW
National estate agency chain Spicerhaart is to replace its entire 1,100-car fleet with BMW models over the next three years.
The deal – worth more than £20m – was won by the BMW corporate sales team following 12 months of tendering that saw it compete with other premium brands as well as non-premium marques.
The deal will see 300 Spicerhaart drivers upgraded from Toyota Aygos – with an average value of £11k each – to BMW 1 Series at an average value of £20,000 per car.
In a statement, BMW said it was awarded the deal on the basis of reliable and consistently high service levels, the commitment to the partnership and all-round understanding and support of Spicerhaart’s business.