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Spicerhaart awards £20m+ fleet deal to BMW

National estate agency chain Spicerhaart is to replace its entire 1,100-car fleet with BMW models over the next three years.

Spicerhaart will replace 300 Toyota Aygos with 1 Series models

Spicerhaart will replace 300 Toyota Aygos with 1 Series models

The deal – worth more than £20m – was won by the BMW corporate sales team following 12 months of tendering that saw it compete with other premium brands as well as non-premium marques.

The deal will see 300 Spicerhaart drivers upgraded from Toyota Aygos – with an average value of £11k each – to BMW 1 Series at an average value of £20,000 per car.

In a statement, BMW said it was awarded the deal on the basis of reliable and consistently high service levels, the commitment to the partnership and all-round understanding and support of Spicerhaart’s business.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.