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Specsavers takes action to motivate fleets on testing drivers’ eyesight

The pack was launched last year and includes information to help employers understand their responsibilities when it comes to the eyesight of their drivers. It includes details on the legislation regarding drivers’ eyesight, case-studies, and a life-size number plate and 20.5m ribbon – the distance that drivers are expected to be able to read a number plate at when they first pass their test – so that employers can carry out an illustrative test of their employees’ eyesight themselves.

The firm’s research on employers found that:

  • 100% of employers found the pack useful, and 96% found the number plate and 20.5-metre ribbon the most useful
  • 82% now feel more informed about driving legislation
  • 39% now test the eyesight of their drivers

Suzanne Randall, corporate account manager for Specsavers Corporate Eyecare said: ‘We work really hard to let employers know about their responsibilities. We wanted to make this pack genuinely user-friendly so that employers would want to read it and make use of it. We are so pleased that not only have employers found the pack useful, it’s actually influencing their behaviour, with 39% of those that received the pack now testing the eyesight of their drivers.’

However there is still some way to go. While 73% of employers said they believe it is very important to monitor the eyesight of their drivers, 46% still don’t have a policy to test the eyesight of their drivers. 

Randall continued: ‘We’re in this for the long-haul, we’re glad we’re making a difference, and we’ll continue to find creative ways to keep the topic of monitoring drivers’ eyesight on the employer agenda.’

For a copy of the drivers information pack, please contact: [email protected]

For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.