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Social media boosts remarketing strategy for G3

Over the last year, the company says it’s seen a 23% increase in new registered buyers for its online auction platform while its Twitter followers have increased by 127%.

Matt Dale, director at G3 Remarketing, commented: ‘We use social media in such a way to engage with potential customers and to get their thoughts, views on various points such as vehicle prices, high and low performers and what do people need to dispose of. It is an integral part of the marketing plan and we are delighted with the results so far.

‘The ability to put your brand in an informal way right into the household or the hand of a perspective buyer is not one to be taken lightly. There is huge potential for B2B companies as 21% of internet users use Twitter and 200 million users are sending 400 million tweets a day. Facebook has over 30 million users currently registered in the UK and we top the table for the number of Facebook users in Europe. With this in mind, what better way to get information across to people and have two-way communications 24/7 – every business should use it.’

G3 Remarketing offers vehicles from fleet, finance and leasing companies including Citroen & Peugeot Financial Services, Ogilvie Fleet and TCH Leasing. The firm uses Twitter to promote sales and interact with buyers in purchases or specific requests whilst it uses Facebook for sales and business promotion, penetrating into homes and the work place. 

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.