Škoda increases fleet market share to record 3.7%
Škoda’s fleet market share rose to a record 3.7% in 2017, bucking the market downturn.
Figures from the Society of Motor Manufacturers and Traders (SMMT) show the brand achieved true fleet sales growth of 7.8% compared to an overall 4.5% decline in the fleet sector last year. The increase puts Škoda in ninth position in the true fleet market for the first time, up from 12th the previous year.
The brand also reported a 6.8% overall fleet growth to 46,524 units.
The increased fleet take-up follows a number of new initiatives in 2017, including the Škoda Live Tour – the brand’s first digital showroom – as well as a dedicated Fleet Customer Service Centre and the launch of a Fleet Service Level Agreement.
Henry Williams, head of fleet for Škoda UK, commented: “These results reaffirm the strength of the Škoda offering for business customers, and we are delighted to have recorded our best market share to-date. 2017 saw fantastic sales growth for the brand as we firmly positioned ourselves in the top 10 manufacturers in the fleet sector, with our award-winning product range, excellent service and value.”
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