Effective 31st March, the role will see Davina working as part of Skoda’s existing corporate sales team to develop and deliver competitive offers. It will also signal a fresh focus on the implementation of new fleet customer satisfaction initiatives, to identify areas where value can be added to the business.

West brings extensive automotive marketing experience, and will also be creating new fleet communication strategies. In her most recent role she served as retailer marketing manager at Skoda, designing and implementing the brand's Local Marketing Programme. She has also had various roles within Volkswagen Group UK as well as general manager for customer relationship marketing at another vehicle manufacturer.

West commented: 'This is an exciting time to be further developing the ŠKODA fleet business. With such a diverse range of cars, all of which have desirable features which can improve the life of the corporate driver, I can't wait to get started.’