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Skoda appoints John French as new head of sales operations

French, who has been with the Volkswagen Group for 15 years, returns to the UK after three years in China with Volkswagen Passenger Cars as regional sales and marketing strategy manager and will start his new role this month.

He previously worked in the Skoda planning team for over three years (2005 – 2008) and will replace Martin Barrow-Starkey, who leaves the brand to take up the role of head of retailer learning services at Volkswagen Group UK.

“It is a pleasure to welcome John back on board,” commented Alasdair Stewart, brand director, Skoda UK. I believe John’s wealth of experience will help us move the brand forward."

French commented, “It’s an exciting time to be joining Skoda. With a refreshed model line-up, including a new Fabia and a new Superb introduced this year, the brand has gone from strength to strength. We passed a million sales globally last year and in the UK we have clear ambitions to continue our growth. I look forward to working with the wider Skoda team and a fantastic retailer network in order to realise these ambitions.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.