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Sign Language joins ICFM Corporate Investor Programme

Sign Language has become the first fleet vehicle livery and branding firm to sign up to the ICFM’s Corporate Investor Programme.


Peter Eldridge, sales & marketing director, ICFM

Peter Eldridge said the ICFM would use Sign Language’s experience to show the importance of robust vehicle branding

Launched two years ago, the scheme is intended to further raise the standards of fleet industry professionals and overcome a possible skills and knowledge shortage inside many employers. Additionally, member businesses also become more closely involved in ICFM initiatives, which include training for employees, the organisation’s annual conference and Masterclasses on key industry issues.

Sign Language, which was established in 1997 as a family-owned sign maker, said becoming involved with ICFM would align the business even more closely with contract hire and leasing companies, rental firms, end-user fleets and motor manufacturers.

Mel Goodliffe, commercial director, added: “The senior management team collectively has more than 100 years of fleet industry experience but, in conversation with our customers, we believe we can increase the value of our knowledge and experience by partnering with ICFM. We will be looking to encourage our employees to enrol on to ICFM training courses so they can increase their fleet experience while, as a business, becoming involved in seminars and workshops.”

Goodliffe also said the firm hoped to show the benefits of vehicle branding and livery, echoed by ICFM sales director Peter Eldridge, who explained: “We will endeavour to use Sign Language’s knowledge and experience to underline to our scholars the importance of uncorrupted vehicle branding.”


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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.